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DENVER (KDVR) — The Denver Broncos have one of the best mascots around the NFL.
Miles was named as one of the NFL’s Most Hyped Mascots by Hard Rock Bet.
Hard Rock turned to the internet to discover the hype surrounding the mascots in the NFL. The company used a social listening tool called Brandwatch to analyze online conversations and sentiment for NFL mascots.
They used categories, including:
- Number of online conversations
- Positive sentiment %
- Negative sentiment %
Those were each given a 33.3% rating, then applied to a total hype score out of 100.
The top 10 Most Hyped Mascots include:
| Rank | Team | Mascot | Number of convos | Positive sentiment | Negative sentiment | Hype score |
| 1. | Cincinnati Bengals | Who Dey | 142,000 | 19% | 13% | 81.7 |
| 2. | Indianapolis Colts | Blue | 85,000 | 22% | 17% | 70.2 |
| 3. | Carolina Panthers | Sir Purr | 11,000 | 26% | 14% | 61.4 |
| 4. | San Francisco 49ers | Sourdough Sam | 5,300 | 23% | 10% | 57.9 |
| 5. | Kansas City Chiefs | K.C. Wolf | 21,000 | 25% | 30% | 50.5 |
| 6. | Denver Broncos | Miles | 42,000 | 14% | 12% | 50.3 |
| 7. | Seattle Seahawks | Blitz | 18,000 | 20% | 21% | 48.0 |
| 8. | Philadelphia Eagles | Swoop | 32,000 | 16% | 18% | 46.9 |
| 9. | New England Patriots | Pat Patriot | 11,000 | 25% | 32% | 46.7 |
| 10. | Atlanta Falcons | Freddie Falcon | 4,800 | 18% | 14% | 46.6 |
Miles was the third-most talked about mascot with 42,000 online mentions, while maintaining the fifth-lowest negative sentiment percentage at 12%.
Miles’ impact is not restricted to Empower Field at Mile High. When he is not crowd surfing or leading the Rocky Mountain Thunder, he makes sure to make a positive impact in the community.
A proud member of the Rocky Mountain Region for 22 years, Miles helps teach kids the importance of nutrition and exercise, while also making visits to children in hospitals around Denver, as well as places like the Denver Rescue Mission, Food Bank of the Rockies and the Boys and Girls Club.
Most of his work is around Colorful Colorado, but Miles is also known to step outside of state and even country borders. He has performed at the Macy’s Thanksgiving Day Parade and the Hong Kong Chinese New Year Parade.
He has gone international with performances at United States military bases in places, including Spain, Italy, Portugal, South Korea and Germany.
The Broncos have one of the best guys out there patrolling the sidelines.
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Anthony Sutton is a business strategist and writer with a passion for management, leadership, and entrepreneurship. With years of experience in the corporate world, he shares insights on business growth, strategy, and innovation through management-opleiding.org.
