DENVER (KDVR) — Colorado’s third Lego store has opened its doors, this time at Flatiron Crossing Mall in Broomfield.
The store held its grand opening on Friday morning. The company says the over 2,000-square-foot store will feature brick specialists, hands-on play opportunities, interactive experiences and “the widest range of Lego products.”
While the store had a lot of unique opportunities to offer visitors during the grand opening, there are still special offers available through next week.
The company said the new Broomfield location will be home to “the largest range of Lego products, including many exclusives.” Year-round attractions at the store include the “pick and build” wall, build a mini tower and play tables.
IMAGE DISTRIBUTED FOR THE LEGO GROUP – The LEGO Group announces the grand opening of its new store at Flatiron Crossing on Friday, Sept. 12, 2025, in Broomfield, Colo. It will be home to unforgettable immersive experiences, expert guidance from Brick Specialists, plus access to exclusive in-store offerings. (Chet Strange/AP Content Services for The LEGO® Group) IMAGE DISTRIBUTED FOR THE LEGO GROUP – The LEGO Group announces the grand opening of its new store at Flatiron Crossing on Friday, Sept. 12, 2025, in Broomfield, Colo. It will be home to unforgettable immersive experiences, expert guidance from Brick Specialists, plus access to exclusive in-store offerings. (Chet Strange/AP Content Services for The LEGO® Group) IMAGE DISTRIBUTED FOR THE LEGO GROUP – The LEGO Group announces the grand opening of its new store at Flatiron Crossing on Friday, Sept. 12, 2025, in Broomfield, Colo. It will be home to unforgettable immersive experiences, expert guidance from Brick Specialists, plus access to exclusive in-store offerings. (Chet Strange/AP Content Services for The LEGO® Group) IMAGE DISTRIBUTED FOR THE LEGO GROUP – The LEGO Group announces the grand opening of its new store at Flatiron Crossing on Friday, Sept. 12, 2025, in Broomfield, Colo. It will be home to unforgettable immersive experiences, expert guidance from Brick Specialists, plus access to exclusive in-store offerings. (Chet Strange/AP Content Services for The LEGO® Group) 
IMAGE DISTRIBUTED FOR THE LEGO GROUP – The LEGO Group announces the grand opening of its new store at Flatiron Crossing on Friday, Sept. 12, 2025, in Broomfield, Colo. It will be home to unforgettable immersive experiences, expert guidance from Brick Specialists, plus access to exclusive in-store offerings. (Chet Strange/AP Content Services for The LEGO® Group) 
IMAGE DISTRIBUTED FOR THE LEGO GROUP – The LEGO Group announces the grand opening of its new store at Flatiron Crossing on Friday, Sept. 12, 2025, in Broomfield, Colo. It will be home to unforgettable immersive experiences, expert guidance from Brick Specialists, plus access to exclusive in-store offerings. (Chet Strange/AP Content Services for The LEGO® Group)
“LEGO Stores are true community hubs — spaces where new and existing LEGO fans of all ages can find inspiration and immersive experiences to build upon their passions. That’s why we are investing to expand our retail portfolio across the United States and are thrilled to be opening a new LEGO Store in Broomfield,” said Shweta Munshi, vice president of Retail Experience, LEGO Retail, in the company’s announcement.
To celebrate its opening, the store has exclusive promotions throughout the opening weekend and the following week. All are subject to being valid only while supplies last.
- September 12 to 14: “I <3 Lego Store Flatiron Crossing” tile giveaway to the first 750 customers daily
- September 13: Lego Store set with all purchases of $120 or more
- September 14 to 21: Lego Store reusable tote with all purchases of $50 or more
Lego now has 121 U.S. stores, including one at the Colorado Mills mall in Lakewood and a location at the Park Meadows mall in Lone Tree.
Anthony Sutton is a business strategist and writer with a passion for management, leadership, and entrepreneurship. With years of experience in the corporate world, he shares insights on business growth, strategy, and innovation through management-opleiding.org.
